• Marketing

    Featured in Intuit Business Blog

    by  • January 27, 2014 • CRE, General, Marketing

    I was recently asked to provide some notes for small businesses looking to increase their customer base that would be published in an article on the Intuit Small Business Blog. While the interview was considerably longer, the author, Rachel Hartman, did a great job packaging quotes to fit the ‘quick-read’ blog format. The feature is […]

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    Death by powerpoint

    by  • January 31, 2013 • CRE, General, Marketing

    Back in the mid 90’s PowerPoint became all the rage for business presentations. No longer did business people go for the ‘plop factor’ of thick printout productions, it became all about ‘wow factor.’ The problem then, and now is that too few people understand the power of the slide show. Slides are not replacements for […]

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    Ad expenditures vs ad medium consumption

    by  • February 22, 2012 • CRE, Marketing

    During a lunch earlier this week the topic of commercial real estate advertising came up. There are the online sources of ILS like LoopNet or CoStar, online flyer and placement ad services like RedNews, Bisnow, Business Journals, and then the traditional sources like street or window signage and periodicals. Real estate overall understands how to […]

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    A Short Primer on Online Advertising

    by  • January 20, 2012 • General, Marketing

    Where to spend advertising dollars? Another announcement of the impending crowning of online advertising as king came out yesterday. Obviously, this is not the first time such articles have been written, but none the less, if online advertising has not already surpassed print advertising expenditures, it will very soon. So what does that mean for […]

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