• 5 Go-To Prospecting Tactics for Real Estate Agents

    by  • July 11, 2016 • CRE, General, Marketing

    prospector goldBack in February I was asked to comment on keys for real estate agents to be successful at business development. Unfortunately, I lost track of time and never saw that the article was published. The tips are solid – although I am obviously biased – but I think $75 million in revenue on my own in a calendar year gives credence to me knowing a thing or two about prospecting. Laura Schaefer over at Pipedrive wrote the article, you should give it a read and a few thumbs up.

    Some of the take-aways are:

    • Don’t neglect your network, they’re your best advocates and most loyal customers
    • Create valuable content, it is branding, marketing and prospecting rolled into one activity
    • Be a data nerd, this is knowledge-work, and knowing the data is how you grow your knowledge base
    • The first assignment is getting the first appointment – focus religiously on setting appointments
    • Get involved in your community. As Woody Allen says ‘90% of success is showing up’


    Patrick Sprouse has over a decade of experience in the commercial real estate sector. Mr. Sprouse has held numerous positions in commercial brokerage, real estate technology and executive operations on regional, multi-market and national scales. Currently Mr. Sprouse is providing management and technology consulting service for a private real estate services company based in Washington, DC with over $1.5 billion in 2015 revenue. Mr. Sprouse has an extensive background in business management, sales engineering, project management, software selection and business analysis as well as organizational change and brand management.