• AIS Solutions Blog Shout Out

    by  • February 17, 2014 • CRE, General, Marketing

    AIS Solutions Smart Business Matters Blog picked up Rachel Hartman’s article from Intuit last month and gave me some positive press in their article “4 Ways to Build your Customer Base“.

    Just to take a second to note this quote, as I think businesses often forget how much good information they have at their fingertips.

    “The best place to start is by looking at your existing customer base,” Sprouse says. Ask these customers for referrals. Use the information you’ve collected about them (ZIP code, preferred form of payment, average transaction amount, etc.) to build a typical customer profile.

    It’s too easy to get caught up in ‘today.’ A lot of times, especially small businesses, getting through today, or this week, or this month, takes all the focus. It’s hard for small businesses to look for other customers and clients when there is so little time to focus on the future – and this is especially true in most facets of real estate. What I mean by the quote above, is that for growing business you may not necessarily need to look outside of what is already at your fingertips. I’ll explore this more in the coming month or two.


    Patrick Sprouse has over a decade of experience in the commercial real estate sector. Mr. Sprouse has held numerous positions in commercial brokerage, real estate technology and executive operations on regional, multi-market and national scales. Currently Mr. Sprouse is providing management and technology consulting service for a private real estate services company based in Washington, DC with over $1.5 billion in 2015 revenue. Mr. Sprouse has an extensive background in business management, sales engineering, project management, software selection and business analysis as well as organizational change and brand management.