Just to take a second to note this quote, as I think businesses often forget how much good information they have at their fingertips.
“The best place to start is by looking at your existing customer base,” Sprouse says. Ask these customers for referrals. Use the information you’ve collected about them (ZIP code, preferred form of payment, average transaction amount, etc.) to build a typical customer profile.
It’s too easy to get caught up in ‘today.’ A lot of times, especially small businesses, getting through today, or this week, or this month, takes all the focus. It’s hard for small businesses to look for other customers and clients when there is so little time to focus on the future – and this is especially true in most facets of real estate. What I mean by the quote above, is that for growing business you may not necessarily need to look outside of what is already at your fingertips. I’ll explore this more in the coming month or two.